Compare Hair Loss clinics

What does Hair Loss actually cost in 2026?

Online hair loss treatment costs between $240 and $1,056 per year across the providers we track. The median is $600/yr. That range reflects fundamentally different product categories: generic finasteride from a basic telehealth platform ($17/mo from Hims) versus a custom-compounded topical formula combining finasteride, minoxidil, and additional DHT blockers ($65–$79/mo from Strut or Happy Head).

Finasteride — the most clinically proven hair loss treatment for male pattern baldness — is generic and inexpensive. Hims and Ro both offer it for $17–$23/mo. Keeps is $25/mo and uniquely adds ketoconazole shampoo, the only clinic to include it as a standard plan item. Ketoconazole 2% shampoo has clinical evidence supporting slowing hair loss at the scalp level.

Compounded topical formulas (Strut Health, Happy Head) combine finasteride or dutasteride with minoxidil, caffeine, and other actives in a single daily topical application. They cost more than oral finasteride alone but deliver the drug directly to the scalp with less systemic absorption — potentially reducing the rare side effects some men experience with the oral pill.

Nutrafol is supplement-based — no prescription required, but also the least clinically validated option and the most expensive at $88/mo. It may have a role as a complement to prescription treatment, but clinical dermatology guidelines do not support supplements as a primary hair loss intervention.

What's included in a Hair Loss subscription?

A standard hair loss subscription includes: a physician intake review (often asynchronous — no video visit required at most clinics), a prescription if clinically appropriate, the medication shipped directly to your door, and follow-up consultations for progress checks. Strut Health completes its review within 1 business day without requiring a video call — the fastest intake process in the category.

Medication options: finasteride (oral pill, strongest long-term evidence for male pattern hair loss), minoxidil (topical or oral, well-supported, typically used alongside finasteride), dutasteride (stronger DHT blocker than finasteride, available from Strut Health and Happy Head), ketoconazole shampoo (anti-fungal with DHT-blocking scalp activity, standard-included at Keeps), and biotin supplements (weak standalone evidence, included in Nutrafol).

For women experiencing hair loss — androgenetic alopecia or telogen effluvium — Hers ($35/mo) and Strut Health offer women-specific protocols using minoxidil and spironolactone. Finasteride is not appropriate for women of childbearing age (contraindicated in pregnancy). Most men-focused clinics (Hims, Keeps, Ro) do not offer women's hair loss protocols.

Delivery for most plans is direct-to-door with a 30 or 90-day supply, auto-renewed unless cancelled. Topical formulas (Happy Head, Strut) typically ship as a liquid applied once daily with a dropper. Oral finasteride ships as pills taken daily with water. Mixing and matching products from different clinics is common and generally fine — there's no requirement to use a single provider for everything.

How to compare online Hair Loss clinics

Start with the clinical evidence hierarchy: finasteride has the strongest long-term data for male pattern hair loss, with studies showing 80–90% of men stabilize or regrow hair after 2+ years. Minoxidil adds meaningful benefit when combined. Ketoconazole shampoo has solid supporting evidence. Supplements alone have weak clinical evidence — do not choose a supplement-only plan as a substitute for prescription treatment unless you have a specific medical reason to avoid medication.

Consider the intake process fit. Strut Health's asynchronous model (no video visit, 1-business-day review) is the fastest and most convenient. Hims and Keeps both have quick online intake. If you prefer speaking to a provider before starting, Keeps offers physician consultations on request.

For topical versus oral: oral finasteride is the standard first-line treatment with the best evidence base. Topical finasteride (Happy Head, Strut) delivers the drug to the scalp with less systemic absorption — potentially reducing rare systemic side effects. If side effects have been a concern in the past, discuss topical options with the prescribing physician during intake.

Confirm auto-ship terms before committing. Most hair loss medications take 3–6 months to show results, and stopping before that window skews your ability to assess whether it's working. Choose a plan where you can pause or adjust shipment timing rather than one that locks you into a rigid schedule.

Frequently asked questions